Project Plan of Food And Beverage Industry - Literature Review Assessment Answer

Internal Code: 1AHJHJ

Literature Review Assessment Answer

TASK: Food and Beverage Industry In modern times, food and beverage industry has taken large market share in various countries like India, UK and so on. It is most fast growing industry after FMCG industry (Davis et al. 2018). It comprises complex and global collection of the businesses that deals with food and beverages (Reisch et al. 2013). Now, people are become more existed to try new drinks and food items where food and beverage industry plays key role.       Product/services provided The product comprises the following:

• Soft drinks
• Fruits and vegetables
• Meat and seafoods
• Dairy products
• Other beverages such as bottled water, alcohols and so on.   

The top most company of food and beverage are Nestle and PepsiCo (Rahimi and Kozak 2017). Location This industry is located globally (Valta et al. 2015). The top most countries are US, China, Japan, India and Russia. Target market In current time, the industry market their products mainly to the youngsters and College crowd as they are more tend to consumer fast food and beverage (Bublitz and Peracchio 2015). Moreover, the families are targeted by the restaurants.    Literature Review According to Brownell (2012), the biggest exporter of this industry in the global is Germany. Ng and Dunford (2013) has added that F and B industry will soon become the fastest growing industry in the world. As per the study of AbuKhalifeh and Som (2012), this industry is contributing 15 per cent in the global GDP. According to Vander et al. (2012), the industry contributes 10 per cent in world’s agriculture GDP and 12 per cent in global manufacturing GDP.  

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