Project to Create a Corporate Marketing Plan - Management Assignment Help

Assignment Task:

Task:

Each question counts equally to the final mark for the module.
1. Based on teaching in the module and wider reading, explain how you would approach the creation of a project team (33%). Compare and contrast the two projects outlined below. Based on Belbin Analysis, what would be the best team configuration for Project A and the best team configuration for Project B? Be sure to explain your reasoning and argument in each of the two cases (67%).

Project A: A project to create a corporate marketing plan for your company’s product range for the next year. Your organisation is currently structured in teams based on 10 different families of products. You have 4 months until you need to present your plan to the board, and your team can consist of up to 6 people.

Project B: A project to design, manufacture and launch a new motorcycle in the Indian market. Your organisation is currently functionally structured and is very focused on maintaining expertise in each functional area. You have 18 months until you need to launch the new product, and your core team will consist of 20 engineers. In addition the core team will need to use 100 engineers and technicians from their functions to deliver the project.

2. Explain a good practice project risk management process based on your understanding of the teaching during the module and wider reading. Then
EITHER Imagine that you are responsible for project risk management on the Paris 2024 Olympic Games. Apply your process to these games, mapping risks and identifying mitigation plans for your top 4 risks. Be sure to explain your reasoning and argument at each step of the process.

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