Promotional Activity Planning Report Writing - Management Assignment Help

Assignment task:

Task:

assessment task requires you to plan a promotional activity for your organisation. Choose one of the promotional activities listed below :
1. Your organization wants you to promote sales of their new software program in Japan. They have outlined:
a) Around the Tokyo area
b) They want you to attend a public function in Japan to present their software program
c) They also want a media conference held in Tokyo
d) They want this promotion to commence in 3 months’ time
e) Recruit and prepare a Japanese national to be the Promotions Assistant in the Tokyo office.
f) Identify and agree roles and responsibilities of promotion staff, including any agency staff that may be employed.
g) Supervise and support the overseas-based staff involved in promotional activities.
h) Identify relevant legislation that would impact on your promotional activities
2. You operate a wholesale butchery company with a successful meat business in Melbourne. You want to promote the exporting of your meat products to Canada. You have decided on the following promotional activities:

a. You want to distribute to West Coast of Canada
b. Samples of meat products will be presented to a group of butchers in British Colombia or Alberta , you have not decided which city is the most suitable one
c. You want face-to-face discussions with your future target market customers, rather than a media conference
d. You want to begin exporting in 6 months’ time

3. You are Marketing Manager for Avalon SwimSport swimwear , which sells swim and surf wear to men and women . The company already exports its beach and swim wear to 8 countries in Europe. It now wants to expand into Spain and Germany. Your Manager has stated he is happy for you to create a plan for promotion of your SwimSport line into Spain and Germany. He has authorized you to undertake market research and has asked you to provide results of the Market research , and apromotional plan to him within 2 months.

Design and document a promotional activity for the international promotion you have chosen. In your plan:
• identify available overseas media
• summarise cultural characteristics of groups within target market
• list relevant international business networks
• outline marketing strategies and promotional activities suitable for international markets
• Identify all required resources required to undertake the promotional activity, including allocation of roles and responsibilities.
• Promotional activity budget and scheduling

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