PRS305 Corporate Communications and Public Relations - Conflict Management - Ethical Issues in PR - Business Communication Assessment Answer

Assessment Task:

PRS305 Corporate Communications and Public Relations - Business Communication Assessment Answer

1. THE TASK

You have been appointed as a consultant to report directly to Ms Mary Lee, Proprietor of Mary’ s Aussie Adventures Tours. The company conducts a number of different activities, including tours of the outback. The company's main clients are international tourists, particularly Asians.

Mary's Aussie Outback Adventures Tours operates from Sydney, Australia. It has an administration department, which answers queries from potential clients and prepares corporate communications & advertising material as well as doing the normal administrative tasks, and a team of tour guides.

Mary has identified several corporate communication & PR areas he believes need attention. These include:

Preparing effective corporate communication literature
Intercultural communication, particularly in relation to Chinese people
Conflict management
Developing an effective organizational "culture"
Effective team communication
Ethical issues in PR
Roles of Corporate communications & PR writer

To improve corporate communication skills within the organization, Mary has asked you to advise her on the implementation of a training program for employees.

As the first step, you are to identify TWO areas of corporate communication & PR from those listed above that you think are especially important and will commence the process. You will need to justify your choice of areas, outline the content to be delivered and provide practical advice for its implementation. To be credible, it is important that your advice is based on factual information, expert opinion or research-based concepts and knowledge relevant to business communication.

This task is to be presented in the form of a business report, with an introduction, aims & objectives, timeline, information/analysis, tactics, conclusion and recommendations.

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