Psychographic and Behavioral Variables - Management Assignment Help

Assignment Task :

The subject matter or the concept applied is the Integrated Marketing Communication Model (IMC). This topic will be covered on week 7.

Few links are mentioned below which are relevant to understand the subject matter. As mentioned already that this assessment selects government communication actions regarding COVID 19. Must keep in mind that the government has already undertaken the campaign, and your responsibility is to assess it in the context of IMC. The followings are few links that group may investigate.

Step 1 Selecting target audience

Clearly identify the target audience selected by the Australian government for COVID 19. It is highly recommended that certain description of target audience must be mentioned here, for example, few geographic, demographic, psychographic and behavioral variables.  

Recommendations

This is the most important part. must provide two recommendations under the step as mentioned above- target audience. It is pivotal to think creatively and apply techniques to improvise. Ask yourself question like, what you may do if you were in the position to communicate COVID 19 to target audience? 

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