Public Bus Advertisements - Management Assignment Help

Assignment Task

Control Procedures Control procedures will be implemented in order to manage the recommended strategies of the marketing plan. To meet the objectives, periodic 'checkpoints' are put into place to ensure the marketing plan is folkmed and evaluated. To measure the objectives. implementations of different primary research methods is an integral part of evaluation to the plan. Surveys and questionnaires can be utilised to assess the knowledge of the brand and awareness of BCL. 

Strategy 1: Brochures BCL will need to contact the different locations where the brochures were handed out to and find out the amount of brochures that are taken from each distribution channel. This will provide further knowledge on interests and reachability. Every three months there will be a *checkup' of each distribution channel and the amount of pamphlets remaining. Monitoring the amount of pamphlets taken will allow for BCL to understand where their reach Is prevalent and lacking. Mother means of evaluation will entail BCL representatives to ask the question of 'how did you find out about us?" to potential clients at the conclusion 

Strategy 2: Exhibition Stalls Representatives from BCL are provided with the chance to interact with attendees, gain an understanding of what people with disabilities. carers and their families need, why they have attended the exhibition and whether they know of BCL. Through informal conversations and quick questionnaires, representatives are able to record and formulate the responses into data, ultimately providing BCL with information they need, to understand the level of their brand awareness among the community. 
 

Strategy 3: Kiosks Similar to hosting exhibition stalls. BCL representatives are able to gain data through informal Conversations amongst the community and prospective clients. 
 

Strategy 4: Public Bus Advertisements Another means of increasing brand awareness within the community, is to advertise on public transport such as Interline buses. Evaluating the effectiveness of advertising on public transport is somewhat difficult. However. BCL will need to ask the simple question of 'How did you find out.

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