Highlights
Your health promotion plan should address the following criteria:
1. A description of your specific target group and community (for example youths (13 17 years) who abuse alcohol in Palmerston high school or adult males (indigenous and/or non-indigenous) who are aged 40 years with a diagnosis of COPD or above in Bendigo, nursing students at CDU). This contributes to making your health promotion innovative and focussed.
2. A detailed outline of why this public health promotion is beneficial for your target group. For example how you anticipate it will improve health outcomes for the chosen target group/community. Include health data/statistics to back up this as a health concern, such as burden of disease
3. A description of what your goals/ aims for your health promotion are and what the health promotion project is aiming to achieve (review the SMART mnemonic on page 215 of the set text Fleming & Parker, 2015 Introduction to Public Health, 3E).
4. You should identify which of the Public Health Promotion Management Perspectives this falls into and briefly outline why it falls into this category (Public Health Promotion Management Perspectives are classified as primary, secondary or tertiary- to find out more about this refer to page 316 of the set text Fleming & Parker, 2015 Introduction to Public Health, 3E)
5. Identify who the additional stakeholders will be for the project, and what community consultation will take place. Include specific information on who this health promotion project will need to include and why.
6. Present a specific and original health message/ logo that you have developed to suit your health promotion (for example: Your smoking harms others or if you can play you can play). Make sure this would be appropriate for your target group.
7. Provide a detailed outline of what the health promotion activity will entail and how you will promote this to the target group. Look at other health promotion activities for ideas such as the Breast Cancer Mother's Day Classic Fun Run or the posters you see around the community. Consider what sort of resources will work to get the message out to your target group such as newspapers, sports event, school visit, radio- what will work for your target audience)
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