PURE7311: Learning Area: Strategy, Strategic Contribution of Public Relations and Change - Strategic Management Assignment Help

Assignment Task:

Question 1 
It is important to recognise the development of various Public Relations definitions over the years. Considering the key concepts, come up with your own comprehensive definition of Public Relations.

Question 2 
Read the abstract below and the answer the question that follows:

The National Arts Festival (NAF) is an important event on the South African cultural calendar and the biggest annual celebration of the arts on the African continent. Starting at the end of June/ beginning of July, it runs for 11 days and is held in the small university city of Grahamstown, which is situated in the Eastern Cape, 130 km from Port Elizabeth. The NAF is reliant on sponsorship with the core sponsors being the Eastern Cape Government, Standard Bank of South Africa, National Lottery Distribution Trust Fund, National Arts Council, Transnet, City Press newspaper and MNet.

The programme comprises drama, dance, physical theatre, comedy, opera, music, jazz, visual art exhibitions, film, student theatre, street theatre, lectures, craft fair, workshops, tours (of the city and surrounding historic places) and a children's arts festival.

It is important to have a well-thought-out public relations programme before embarking on any PR event. Each PR activity that is included needs to add value to the overall business strategy. Plan a PR programme for the Grahamstown National Arts Festival and apply the four (4)-step public relations strategic planning process to that activity. You need to make use of the 10 steps strategic planning process for programme implementation. Ensure you provide sufficient detail for each step.

Question 3 
Read the extract below and answer the question follows:

FORD UNDER FIRE

Ford South Africa has announced it has issued a voluntary recall of 1.6-litre EcoBoost Kuga derivatives that were sold on the local market between December 2012 and February 2014. This comes after reports that at least 45 Ford Kugas have caught fire.

The widely-held public perception that Ford South Africa had unnecessarily delayed action in the matter has caused a backlash on social media, with many wondering how many more would catch fire before the brand would take notice. Sadly one person passed away in his car. Reshall Jimmy was on holiday in Wilderness when his vehicle caught alight. His family reached out and set up a Facebook page called Ford Vehicles Burning. It didn't take long for the page to feature numerous photographs of burning Ford Kugas on the side of the road.

On the afternoon of 16th January 2017, Ford South Africa held a press conference where it addressed the situation. According to Ford, the fires were caused by, "overheating that can lead to a broken cylinder head & oil leak. If leaking oil reaches hot engine components it can cause a fire." As it stands, the issue surrounding the fire only affects one model. It's the 1.6-litre Ecoboost. If you have a Ford Kuga which is a 1.5 or a 2.0-litre, you do not need to panic or worry as it does not affect you.

Ford South Africa announced a voluntary recall for this model. All Ford Kuga 1.6 Ecoboost units sold between December 2012 and February 2014 are affected. Currently, this comprises 4 556 units and owners have been urged to get their vehicles checked. The vehicle will have its parts replaced, software updated and oil leak checks conducted. You will be given a courtesy car.

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