Qualitative and Quantitative Research Data Collection and Analysis Assignment

Assignment Task

Depending on your research aim and objectives your project could be either qualitative or quantitative or in extremely rare cases a combination of both.

To collect primary data if you are conducting interviews you will need to aim for about 7.5 to 10 hours' worth of data. This can be for instance 15-20 interviews (about 30min each). If you are using surveys/questionnaires to collect data you will need to a have at least 100 completed surveys/questionnaires (above this is encouraged). You could conduct telephone/zoom/Teams interviews and online surveys. Interview and survey/questionnaire questions have to be authorized by your supervisor before data collection is started. If your research requires. collecting secondary data, this must be done after obtaining authorization from both your supervisor and module lead. Any database used needs to also be authorised by both your supervisor and module lead. Data collection can only commence after the approval of the Ethics form.

For your data analysis you can use manual coding or relevant coding applications such as NVIVO for qualitative research (some coding evidence in Appendix) or SPSS/STATA for quantitative research (for instance SPSS skills include "Frequency table, frequency distributions, presenting data graphically into Bar chart, Histogram, Box Plots, and Crosstabulation'). The application used must be confirmed by your supervisors prior to data analysis.

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