Qualitative Research Report Writing - Qualitative Research Techniques Issue - Group Discussion Guide Report - Management Assignment Help

Assignment Task:

Assume that you have been hired by the manager for a large association of college and university bookstores. The manager believes a recent report that he has seen that predicts that in the next five years the majority of textbooks sold to college and university students will be electronic (e-books) books where the entire book is online and no paper copies are sold in bookstores. The e-book will sell for 70% of the price of a paperback book and will be cheaper to produce. A student signs up online with a specific publisher and receives a pin number that allows access to the e-book for a limited amount of time (say 16 weeks) and security ensures that only one student may use the pin number. No books will be sold in the bookstore and there will be no used books since none were originally sold. He is obviously concerned and would like you to investigate.

Your task is to conduct qualitative research (e.g., focus groups) with students to determine the impact of such a report and the anticipated trend.

• Design the focus group discussion guide then report your process, findings, and conclusions.
• What other qualitative research techniques might shed light on this issue?

For information about publishers and their current practices, see McGraw-Hill Higher Education at www.mhhe.com, or others of your own choosing. Consider the type of researcher/moderator bias that might be introduced because of the particular slant on textbooks and textbook prices.

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