Quantitative Data Collection Techniques - Management Assignment Help

Assignment Task :

Task:

In this assignment, you will undertake critical analysis of the difference between a quantitative data collection technique and a qualitative data collection technique used in two separate business research studies recently published (last four years) in quality journals recognised by the ABDC (Australian Business Deans Council). The ABDC Journal List opens in new window is available from here.
You must select a research article that used a quantitative data collection technique and another that used a qualitative data collection technique. Each data collection technique in your selected research article must match one of the followings:
 

Quantitative data collection techniques
 Mail survey
 Online survey
 Telephone survey
 Face-to-face survey
Qualitative data collection techniques
 Interview
 Focus group
 Participant observation

Section 1: Two articles listed in ABDC
Provide full references and the ABDC journal ranking category (rating A*, A, B or C) of each selected articles in this individual assignment. Submit a pdf copy of the journals or provide the URL access link if a pdf copy is not available.

Section 2: Address the following questions in this individual assignment:
1. Analyse the rationale given by the authors for the technique employed in data collection in each of the business research studies. In your analysis, determine whether the data collection technique is appropriate in each study
2. Evaluate the differences in data collection procedure and instrument used in each of the techniques
3. What are the advantages and disadvantages reported by the authors in using the respective technique in data collection? Are there any advantages or/and disadvantages not reported by the authors? Assess how these disadvantages may negatively impact the study and recommend strategies to overcome or mitigate the impact from these disadvantages
4. Briefly describe the data analysis techniques used in these studies. Evaluate the differences in data format and data analysis methods between the studies
5. Critically assess secondary data as a substitute and as a supplement to data collected through the quantitative and qualitative techniques in the studies

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