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Quantitative Market Research - Industrial Company - Research Design Assignment Help
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Internal Code: C_AI_DBJE_AC
Market Research Assignment Help
Task: You are the Marketing Manager of an industrial company specialized in manufacturing and selling electronics devices for business users. To meet the international standards, you have to evaluate your customers’ satisfaction. You think that customer satisfaction depend on the quality of products & services and the employees’ motivation and that customer loyalty is a consequence of customer satisfaction. You have a database of 800 customers, who are the industrial buyers of your products. These buyers belong to the purchasing department of large companies in various sectors such as automotive, lighting. You have three weeks to provide a compelling and justified market research proposal. Please provide a complete market research proposal:- Write the decision problem
- Write the research problem
- Write your research hypotheses, then represent them in a conceptual model
- Precise your Market research plan (+justify your choice)
- Choose the data collection method
- Precise the survey method (+justify your choice)
- Define the research design (+justify your choice)
- Propose the data collection tools
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