R/508/0486 - The Role of Marketing In An Organization - Ceylon Biscuits Limited (CBL) Case Study - Marketing Asignment Help

Assignment Task

Unit Learning Outcomes

LO1 Explain the role of marketing and how it interrelates with other functional units of an organization.
LO2 Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives.
LO3 Develop and evaluate a basic marketing plan.

Scenario
In today’s world, the role of marketing in organizations is too important to be ignored. Large and small organizations are today competing for the same market and the most innovative and proactive have emerged victors. As a result, a company’s survival is dependent upon their wise marketing efforts coupled by financial operational among other functions within their structure.Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. It gives us the confidence to want to try a new product in the market as opposed to situations where the products enter the market without publicity. This makes the marketing function critical in every organization and Marketing shapes the image of the organization, how people associate the organizations products or services and indeed give people the confidence about their products or services.Without marketing, organization brands will not be illuminated and any organizations would be lifeless. Organization’s success is not only determined by the prudent application of funds to the various portfolios of investment but also by the relationship established with the customers, which is a function of marketing.Ceylon Biscuits Limited (CBL) is one of the fastest growing and largest conglomerates in Sri Lanka that manufactures and markets many leading brands in biscuits, confectionery, cereal, soya based products, organic fruit products and many other categories globally. Recognized as a technology and innovation led producer, CBL caters to a large overseas market and has a global presence across all continents.Assume that you are appointed as a Brand Development Executive for one category of CBL and your task is to present a report to Head of Brands of your division.
The Business report needs to address the following:
LO 1&;
1.Explain the key roles and responsibilities of the marketing function in terms of given organizational context (P1).
2.Explain how roles and responsibilities of marketing relate to the wider organizational context (P2).
3.Analyze the roles and responsibilities of marketing in the context of the marketing environment (M1).
4.Analyze the significance and interrelationships between marketing and other functional units in CBL (M2).
5.Critically analyze and evaluate the key elements of the marketing function and how they interrelate with other functional units of CBL (D1).
LO2
1.Compare, Evaluate and critique the ways CBL and the competitive company apply the marketing mix to the marketing planning process to achieve business objectives (P3, M3 & D2)
LO3&;
As a newly appointed Brand Executive for CBL assume that now you are in the Position to introduce a new Product under the brand name “Munchee” and your task as follows.
1.Produce and evaluate basic marketing plan for new Munchee product.&;

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