+61480015851
Recon Pty Ltd - Plastic & Reconstructive Corp - Business Research Methods & Business Decision Making - Case Study Assessment Answer
Download Solution
Order New Solution
Internal Code: 6CIII
Business Research Methods & Business Decision Making - Case Study Assessment Answer
TASK FICTITIOUS - PLASTIC SURGERY COMPANY For the purpose of this paper the Fictitious Company “Recon Pty Ltd” has been created Recon Pty Ltd recognise their competitors are aggressive in their online marketing and social media campaigns, and as Wheeler et al, 2010 (p.437) states “Advertising in a plastic surgery practice has become common place, with only 12% of respondents claiming either “no advertisement” or “word of mouth” as their only form of marketing”. Hence, online marketing and social media is a marketing avenue that many plastic surgeons are embracing. The use of online marketing and social media presents a key business opportunity for Recon Pty Ltd, however there is a lack of business knowledge readily available to make the decision to “go online” comfortably and thus the company is uncertain as to whether they should increase their online presence and whether is at risk of offending current clientele. Current Online Presence Beautiful Website Only. No other online media, inducing no before and after images. The majority of referrals are from “word of mouth” referrals. Background of the Company Plastic and Reconstructive Corp is a small, high end, high profit, plastic and reconstructive company, located in Sydney’s Eastern Suburbs, serving the affluent members of Woollahra and Waverley for over 20 years. Plastic and Reconstructive Corp have a strong brand image and offer a unique set of services that ensures outstanding natural looking, surgical outcomes with superior customer service standards and a high level of customer satisfaction and customer loyalty. The annual turnover for the last financial year was 4.5 million dollars. Positioning Recon Pty Ltd is a Plastic & Reconstructive Surgery company with its largest segment of customers in its local demographic area. It is positioned as a high end organisation, targeting the affluent and high income earners. Plastic & Reconstructive Corp is positioned as one of the the most well known Plastic & Reconstructive organisations in the Eastern Suburbs of Sydney within a niche market of high end clientele. Plastic & Reconstructive Corp can meet the need of almost all patients, from simple, straight forward, popular procedures, such as breast augmentation and liposuction. These procedures have flooded the market, however growth in these markets is low. Plastic & Reconstructive Corp and is also well known for completing complex, less common procedures that the majority of surgeons will not attempt or do not perform. These less common procedures include Buttock Augmentations and Breast Augmentations using individuals own fat, and are increasing in popularity world- wide as patients are preferring to use their own fat than have implants placed. These procedures provide high revenue for the small number of surgeons that provide them. This further adds to Plastic & Reconstructive Corp’s differentiation with regard to competitors The Company The company is made up its Directors, being the surgeons, its management team, being the General Manager, assisting staff, administrative staff, booking staff, accountant, accounts department, purchasing staff, nurses, anaesthetists and also skin care clinicians. Mission Statement- Provide superior Plastic and Reconstructive surgery to males and females.
- Create and restore beautiful faces and bodies, whilst ensuring the most natural looking results.
- Provide the highest surgical standards, using proven techniques and state of the art equipment.
- Provide the highest level of ethical, professional, unprejudiced, transparent treatment recommendations.
- Ensure our decisions and treatment recommendations are always made in the best interest of each individual.
- Ensure an experience that exceeds our each individuals exceptions, both during the surgical journey and in the surgical outcome
- Provide a beautiful, welcoming, calming, discreet and respectful environment to ensure absolute patient comfort and privacy.
- Provide unparalleled service, attention to detail and a passion for the highest standards of excellence at all times.
- high income professional professionals
- high income 35 - 49 year olds (Generation X)
- high income/wealthy 50 - 75 year olds (Baby boomers and retirees)
This Business Assessment has been solved by our Business experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.