Highlights
For this assignment, you will be producing a rhetorical analysis of a text of your choice from the texts listed below. A rhetorical analysis asks you to explain the text's persuasive strategy—that is, the rhetorical moves and appeals (ethos, pathos, logos, etc.) that the "author" uses to influence a particular audience, the intended effects of using those moves, and how, overall, the text works to persuade the audience.
This unit will serve as an introduction to (or review of, depending on your background) rhetorical analysis. which not only will be necessary for all other major assignments In this course, but should also open your eyes to the texts we encounter in our everyday lives, and the subtle (and sometimes not-so-subtle) ways in which they try to persuade us.
Possible Text Chokes to Analyze a. Lindy West
Basic Requirements (all of the examples below are reflective of Tesla's Gallon's of Light commercial)
• Must be approximately 1,000 words
Introduction paragraph must provide context and introduce and summarize the text o Kairos: What's going on in the world that makes it timely?
this would discuss the movement to be more environmentally friendly at that point, and perhaps the boom in the solar business industry. Exigency: What specific instance are they responding to?
Example: In Telsa's commercial "Gallons of Light" published on YouTube in 2013, Tesla showcases their newly released solar powered Tesla S car.
• Summary should include:
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