Report: Marketing Analysis of a RYANAIR - Management Assignment Help

Assignment Task:

Task:

1. Provide a profile of the market of the chosen tourism organisation in terms of target consumers and relevant competition.

2. Critically analyse/evaluate the tourism organisation in terms of the services marketing mix 4P’s: Product (including Brand), Price, Promotion, Place. This will be longest part of the report.

3. Based on analysis of points 2 and 3 above, identify specific and well-evidenced/supported recommendations for future marketing performance of the chosen tourism organisation.

 The assignment is to be standard format (Time New Roman 12 Pt, 1.5 spacing) and no longer than 4,000 words (excluding references/appendices etc.). A complete set of references directly cited must be supplied. Please put word count on the front of your submission.

Assessment Criteria for Group Presentation (equally weighted) Assessment Criteria for Report (all equal weighted totalling 60%)

• Appropriate use of relevant Literature and Sources
• Appropriate Choice of Case and Supporting Evidence and Examples
• Well Structured and Presented
• Level of Critical Analysis
• Well-founded Conclusions and Recommendations

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