Report Writing - PESTEL and Porter’s 5 Forces Analyses - Potential and Weaknesses of The International Organisation - Management Assignment Help

Assignment Task-

Imagine you are a consultant you have been tasked with the following:
 

1. To conduct a PESTEL and Porter’s 5 Forces analyses to identify the key forces of change in the global hotel industry.

Building on your PESTEL and 5-Forces analysis consider the potential strategic direction for the business and include recommendations about which markets and product categories it could potentially focus on in order to grow and sustain its international competitiveness/profitability.

You need to:

•  Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global environment
•  Recommend a logical outline strategy / plan to enhance its global competitiveness.
•  You must demonstrate your knowledge of the global hotel industry and Hyatt. Do identify and focus your discussion (remember your word count) on those features that
• you think are most relevant e.g. have the most impact on successfully conducting business in the global hotel industry today.
• You will need to complete a PESTEL analysis and a Porter’s 5 forces analysis .Please note that in these analyses you will be evaluating the overall global hotel industry that Hyatt operates in.
•  You should then review Hyatt’s online marketing using their website and social media to build up a view of their current offering (products, services, prices, countries etc.) You will then need to compare/evaluate your findings versus the PESTEL and the Five Forces analyses that you will have completed. Then using your analytical judgement, you will need to determine which markets/products etc. (strategy) Hyatt should focus on in the future in order to remain profitable/competitive. You may of course identify a number of things that Hyatt should continue to focus on, but what we are keen to see from you, are examples of changes (adjustments to current) to and additions to (new areas of focus) Hyatt’s strategy. The outputs of this become Hyatt’s future recommended strategy.
• Please remember to use the available literature to strengthen your supporting rationale.

Assignment Format

1.  Introduction/Background (250--350 words)
2.  PESTEL Analysis
3.  Five Forces Analysis
4.  Key features of Hyatt’s current strategy
5.  Recommended future Hyatt strategy
6.  Conclusion (250-350 words.)

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