Request For Proposals For Branding and Marketing Plan and Implementation - Management Assignment Help

Assignment Task:

Task:

TO Purpose the purpose of this RFP is to retain the services' o1 a Qualified consulting firm or agency Gt. 'Consultant') to develop and implement an external marketing strategy focused On economic development and diversification. The strategy will create a higher profile for Department %weans. nationally and internationally, positioning it as an attractive. competitive and business-OrteMed place for economic investment, ultimately creating lobs and opportunity 
20 Probed Ce•milew In the context of the coal diversification response, Department of Tourism has secured a grant to develop and implement this economic development branding and marketing strategy The Consultant will create

• strategy that wilt

• Research identified sectors and locations (91011a1) for Department of Tourism 10 concentrate their economic development efforts • Outline the competitive and comparative advantages of Department of Tourism

• Develop specific marketing campaigns for two strategic directions: o Largo industrial projects ('41111001.), partnerships o Medium industrial and commercial projects, business retention The identified priority sectors for both directions are. agrObusiness. manufacturing, energy and technology

• Develop compelling collateral for positioning on site selectors' lists

• Create a strategic calendar of events, including missions and tredeshows

• Make recommendations for media and advertising tactics. which may include social media or other methods Cur large sectors include • Food and agriculture, including Agtech

• Manufacturing • Energy • Technology 
Department of Tokiism is a partner with Skypark Global, the region's investment attraction agency. Skypark Global already has extensive research on these Sectors. and on the region. The Consultant must provide msaght and advice on how to best position the Department's distinct advantages in relation to these sectors 
 

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