Highlights
Learning Outcome/s
• Analyse ethical issues and considerations and their relevance in applied business research.
• Apply research theories and methodologies to assist in developing a business research proposal.
• Succinctly communicate arguments that reflect a synthesis of literature and business research concepts.
• Utilise critical thinking to analyse managerial problems and formulate relevant research questions and research design.
• Apply advanced understanding and skills in qualitative and quantitative data collection, analysis and interpretation.
Assessment instructions
(clear, succinct, without repetition)
In this assignment, students need to:
• Submit a 3000-word Business Research Proposal which includes their research objective, questions, literature review, research methods (sample,
sampling, instrumentation, data collection and analysis), and the proposed timeline.
• The Business Research Proposal needs to demonstrate students' advanced understanding of research theories and methodologies and their synthesis of the literature in the field to develop original contributions and suggest specific recommendations for improvement.
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