RES422 - Real Estate Sales and Marketing Assignment

Assignment Task

Task 1 – Your local market

Overview

• identify and describe appropriate market segments in the area you will be likely working
• show how you will distinguish yourself as a salesperson and offer identifiable benefits to potential clients within those market

Instructions

1. Briefly describe two different market segments in the area where you will most likely be working. Include an example of each and identify the type of property, group, or clients(sellers) you will be targeting in those segments.

2. For each of the market segments you identified in Task 1(a), explain one personal positioning strategy you could use to market yourself to potential clients.In your explanation, you must explain how you will demonstrate differences between yourself and other real estate salespeople prospecting in the same market segments.

3. Explain how the clients you are targeting will benefit from each of the positioning strategies you have referred to in 1(b).

Task 2 – Your personal marketing budget and promotional activities

Overview

This task will:

• help you develop a marketing plan and activities to launch yourself into the marketplace when you begin your career as a new salesperson
• provide an opportunity to demonstrate your professional ability to attract real estate clients through personal promotional activities.

Instructions

Read the instructions for both 2(a) and 2(b) before starting this task. Consider your approach carefully to plan your budget and activities.

Create a personal marketing budget to promote your real estate services to potential clients. You will also need to create promotional material for two activities.The promotional activities must be consistent with industry and legal requirements.

1. Complete a personal marketing budget for the first three months. The budget must itemise all realistically estimated costs involved in the activities to reach your potential clients. It should show the GST-inclusive total. You do not need to budget for your personal time involved in this work.
2. Provide two promotional activities:
   • Choose one activity from List A that is consistent with a strategy you have outlined in your marketing budget in Task 2(a) and
   • Choose one activity from List B to help launch your real estate career and presence in the marketplace

Task 3 – Develop and manage a quality database

Overview

In this task you will:

• summarise how to use a database effectively for lead generation and developing a strong market presence
• explain how you will comply with all current legislation while developing and maintaining your

Instructions

• How can a quality database help you, as the salesperson, develop your personal brand as well as benefiting the client? Discuss at least one benefit to your personal brand and at least two benefits for the client.
• What is the purpose of a prospecting plan?
• Why is it important to have categories within a database?
• Summarise the key components of a database by answering the following questions:
• How can a quality database provide value to a real estate business?
• How will analysing data from your database grow your business? Include three examples of the ‘type of information’ gathered from the data analysis.
• How can a quality database benefit a customer? Discuss at least three benefits for the customer.

1. Identify important categories used in a real estate database (list a minimum of five

categories).

• Explain how you will comply with the following legislation when developing and managing a database. Consider the information stored in a database, plus the marketing and communication sent to the contacts within the
• Real Estate Agents Act 2008
• Real Estate Agents Act (Professional Conduct and Client Care) Rules 2012 ‘The Code’
• Fair Trading Act 1986
• Privacy Act 2020
• Unsolicited Electronic Messages Act 2007

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