Research an International Market and Develop a Product or Service - Management Assignment Help

Assignment Task:

Task:

 The purpose of this assignment is to provide you with an opportunity to research an international market and develop a product or service that you think would be successful for the particular market. You will use the same country you have used in your Units 1, 2, 3 and 4 CPT Preparation assignments. your International Business Portfolio (IBP) country. You will be responsible for choosing a product or service to market in your country. You may take an existing producUservice, but you must tailor it to meet the needs of your selected target country. 
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Here is a recap of what you have done for your International Business Portfolio so far: (Each was done in the CPT Preparation assignments that were completed in each unit) 
1. Unit 1 - General Information about your IBP country 2. Unit 2 - Your IBP country's relationship with Canada 3. Unit 3 - Business practices and etiquette in your IBP country 4. Unit 4 - Multinational corporation in your IBP country 5. Unit 5 - Worldng in your IBP country You will use the information you found in each of these assignments to he you complete your final CPT. 

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You will use the information you gathered in your Units 1.2. 3. 4 and 5 CPT preparation assignments to make a decision regarding what producUservice to market in your IBP country. You may need to conduct further research depending on the product/service you choose. You will then brainstorm ideas for products/services that are unique. Choose the best one for your country. Remember, for your product to be successful. there must be evidence of demand for it. Your research should have revealed some opportunities that exist for your product/service. 

In the real world, an International Marketing Plan would be a prerequisite before expanding globally. Due to time constraints. you will not produce a marketing plan. In its place, you will submit an "idea for expansion' report - an informal marketing plan. You will organize this report by headings and sub-headings. You will apply the concepts covered in this course to your product/service. In this step you are forced to think about issues such as: branding, pricing, distribution, retailing, and promotion. 
 

Part 1: Report Structure Your report should be structured as follows:

1. Title Page

• Students name. course code. date of submission. name of product/service

2. Table of Contents

• A listing of everything included and where it is located in the report.

3. Introduction 
• The introduction should explain the market chosen as well as the productrservice and why this plan is expected to be successful. This part of the report should make the idea sound attractive to management. 
4. Situational Analysis • Environmental conditions that may affect the success or failure of the proposed plan. You must focus on the following: I. Economic factors of the chosen country 2. Social / Cultural factors of the chosen country 3. Political factors of the chosen country 4. Geographic factors of the chosen country 5. Marketing • This section explains in detail the selected strategy consisting of product. price. place. and promotion and the rationale for it. This section should include: 
I. Product/Service: a description of the product/brand. the competitive advantage of the product 2. Place: the channel of distribution, logistical analysis.

3. Promotion:

a description and justification of the planned promotion ma (selling, sales, promotion. pubic relations. publicity, advertising). 4. Charts, diagrams. map of country. pictures. etc. 
6. Appendices

• Any relevant charts. diagrams or pictures. (i.e. a map of your country)

7. References

• Sources of secondary data that were used in your report. 
Part 2: Slide Show Presentation You will develop a slide show presentation based on the key points researched during the development of your report. You should include at least 10-15 slides. 
Read these tips on effective slide show presentations here: Tips. 
Submit your CPT (both the report and the slide show presentation) to the dropbox for teacher assessment. See rubric for assessment criteria. Each category will be evaluated out of 10 marks. 

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