Research and Develop a Feasibility study Report Writing - Management Assignment Help

Assignment Task:

Task:

Executive summary
Executive summary of not more than one page briefly explaining the market structure and size, gap or opportunity pursued, the value proposition to customers, key resources required to operationalise the business, key financials, and amount of capital required to operate the business and sources.  Body of the business plan covering the following

 1. A description of the business stating: the industry of operation, products or services, ownership and location.

 2. An industry analysis providing an indication of: i)  market structure (i.e. is the industry emerging, growing, maturing or declining; is it highly concentrated or fragmented with imperfect competition; is it a niche or mass market); ii) current and expected future trends in the industry including total market size and growth potential; iii) key drivers of demand (these are external to the business – e.g. government legislation, increasing wealth, population growth and so on that will push demand for the product or service); iv) key factors critical to success in the industry;  and v) opportunity/gap addressed. 

 3. A description of the target market covering: i) customer profile and segments (where the market is not homogenous); ii) customer needs or problems addressed; iii) purchase decision factors important to customers; iv) the market share expected to be captured; v) factors that may cause sales to fluctuate over the year and how these could be mitigated.

 4. Marketing plan explaining: i) the value proposition, i.e. total benefits to customers, including what is unique about the proposed product/service; ii) pricing and expected margins (in comparison with competitors); iii) how awareness of the product/service will be created among the target market (promotion media, including budget); iv) the channels to be used to deliver the products/services to the target market; if sales are through the internet explain how the website layout will attract customers; and v) customer relationship models to be used to keep and grow customers.

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