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Lifestyle’ is a term which is used to refer to the new consumer sensibility …. Characteristic of modern consumption; through lifestyle, consumers are seen to bring a more stylized awareness or sensitivity to the processes of consumption. As a mode of consumption, or attitude to consuming, it refers to the ways in which people seek to display their individuality and their sense of style through the choice of a particular range of goods and their subsequent customizing or personalizing of these goods” (Celia Lury, Consumer Culture, 1996, p.80). Choose a contemporary local lifestyle that you see appearing in Australian culture and analyse how it links to consumer culture and becomes a commodity.