Highlights
Research Methodology
Although there is some expectation of a more descriptive approach (simply describing the process of data collection), for the most part, research scholars are expected to reflect upon the appropriateness of the steps they took to their given research question.
Thus, the tone of the chapter should be more reflective and focused on examining the appropriateness of the undertaken process and the supporting methodology. It is imperative that any methodological choices and decisions are argued against the overall research question to demonstrate the rigour of the process. During the research process, secondary data is essential and primary data is desirable.
Research scholars should cover, for example:
What data is appropriate and how was it sourced?
What were obstacles and how were they overcome?
How reliability and validity have been ensured?
What were the limitations of the chosen methodology?
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