Research Methods for Strategic Managers - Economical Climate - Social Media - Assessment Task

Research Methods for Strategic Managers - Economical Climate - Research Assessment  Answer  

Assessment Task :

Introduction To Research Methods
In today's business and economic climate, one of the biggest challenges faced by most organizations is the emergence of social media and the essential role it plays as an advertisement to market services and products (Rapp, Beitelspacher, Grewal, & Hughes, 2013) . Most businesses these days have opted to use Instagram, Twitter, and Facebook as a platform to market themselves. It is inevitable that businesses have become more competitive that organisations have a need to retain their clientele hence they have no choice but to move towards social media to increase their client base and help them manage customer relations better. In this assignment, the research conducted will demonstrate how the use of social media can assist in creating a better relationship with all clients (Zhang & Luo, 2016) . Sime Darby Berhad is one of the largest conglomerates in Malaysia and is a house hold name for several products. Sime Darby is the only conglomerate that has consumers that range from food products, palm oil products, houses, cars, healthcare, and industrial based services. Being a diversified organization, Sime Darby tends to have competition from other players in the industry that cater to a more specific product. Such as Tan Chong Motors are a conglomerate that is famous for importing and selling cars. Mah Sing Properties and SP Setia are specific towards selling properties and Adabi is a company that has conquered the food industry. All the mentioned organizations are lead their respective industries and are a major competition to Sime Darby which is diversified. In order for Sime Darby to maintain and grow its existing client base and market share, Sime Darby should focus on developing effective relationships with all of its clients. The research of this assignment is to ascertain whether if it is viable for Sime Darby to enhance and improve its Customer Relationship Management with the use of social media.

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