Research on Target Market - Management Assignment Help

Assignment Task

Students should select a product or service that they are familiar with, such as jeans, computers, or personal MP3 players. Once these items are selected, the students must undertake research into the specific items: target market and market segmentation. Student reports should contain information as to: How large is the target market, what is the future growth potential of this target market, how do/does the marketer reach this target market and so on? The second section of this project is for the students to "re-position" this product to another market segment. For example, if the students select MP3 players as their product of choice, and confirm that the target market for this is Millennials, then the students should define how the manufacturers of MP3 players will attempt to re-position the product to attract the baby boomer generation to increase their purchases of MP3 players.

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