Research Proposal Questionnaire Design and Data Collection - Management Assignment Help

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This assessment allows you to demonstrate your conceptual and technical
understanding of the important concepts related to marketing research. Based on a research brief (see Moodle), you are required to develop a marketing research proposal.
The development of this proposal forms the basis of your Assessment 3 - Marketing Research Report.
From your analysis of the research brief, you need to identify the problem confronting the client and recommend a series of marketing decisions to the client. The proposal must reflect the relevant stages in the marketing research process and the logic for using them, and clearly describe what information will be needed, and how and where it will be obtained.
It is essential that you include academic literature in your research proposal to support and justify your ideas and arguments. Any unsupported statement will not provide credibility to your discussion.

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