Research Proposal - V8 Vegetable Juice - Calvin Klein - Report Writing Management Assignment Help

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Research Proposal Scenarios 

V8 Vegetable

Juice V8 is a 100 per cent vegetable juice drink produced and marketed by the Campbell Soup Company. V8 has for many years had a large share of the tomato and vegetable juice market. However, sales have begun to slip and the company has decided it needs to conduct consumer research that would enable it to develop a new advertising campaign. 

Calvin Klein

In the 80's and 90’s Calvin Klein redefined the notion of perfumes by making them hip and trendy to the masses. It was soon cool to be wearing a CK scent, and his innovative marketing and great fragrance lines propelled his scents to be the most popular lines for the past 30 years. Calvin Klein fragrance holds tight to what defines him as a designer; which is youthfulness and boldness as you can see by his use of spokesmen and women in perfume ads. Calvin Klein has launched revolutionary perfumes such as Obsession, Eternity, and unisex scents like CK One. In order to take a bigger share of the fragrance market, Calvin Klein has just recently designed their new fragrance, CK Sport, but don’t know whether featuring Michael Jordan or David Beckham in their new advertisement would have the biggest impact on attitude toward the advertisement and subsequent purchase intention. 

Fisher-Price

Fisher-Price is an American company that produces educational toys for children and infants. From baby gear and baby toys, to toddler toys and toys for pre-schoolers, Fisher- Price has lots of choices to stimulate developing senses, spark discoveries, boost imaginations and be the start of endless, exciting adventures. Fisher-Price have developed some new ideas for children’s toys and would like to determine consumer response to their new product concepts. 

The Maximum Company

Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. Nescafé has invented an extra-strength, instant coffee brand to be called “Nescafé Max” and positioned it to be stronger tasting than any competing brands. Although initial consumer response was positive, sales for the product have been slow. The Maximum Company is now seeking the help of a marketing research firm to gather information about how to improve the product. 

Powerade

Coca-Cola markets PowerAde as a sports drink that competes with Gatorade. Competition for sports drinks is fierce, especially where they are sold in the coolers of convenience stores. To try and stand out from the competition, Coca-Cola is thinking about using a special holder that fits into a standard convenience-store cooler, moving PowerAde to eye level and making it more conspicuous than Gatorade. Coca-Cola wants to conduct market research as they are unsure if this strategy will be successful. 

Victoria’s Secret

Victoria's Secret is an American designer, manufacturer, and marketer of women's lingerie, womenswear, and beauty products. Founded in 1977 as a response to packaged underwear, which the company's founder considered to be "ugly, floral-print nylon nightgowns", the company is now the largest American retailer of women's lingerie. In an effort to be more relevant to the average Australian consumer and design products for the modern woman, Victoria’s Secret would like to conduct marketing research to better understand women’s body images. 

Old El Paso

Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. These include dinner kits, tacos and tortillas, taco seasoning, sauces, condiments, rice, and refried beans. Traditionally known for their dinner kits which contain all you need to make a delicious meal – from Fajitas to crunchy Tacos; Old El Paso meal kits allow consumers to make yummy Mexican meals at home. Old El Paso have identified an opportunity to increase their share of the ready-to-eat meal market, and are thinking of introducing a new premium authentic Mexican ready-to-eat meal to provide the busy, money conscious worker with a quick and easy lunch alternative. Old El Paso want to conduct marketing research as they are unsure what the product should be, or the specifics on how it should be packaged. 

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