Review an Agency and Reflect on Acct Person’s Role - Management Assignment Help

Assignment Task:

Task:

This individual written assessment has two components:
1. Select and review an advertising agency, its value proposition, its sources of value, its value network and where it is positioned in the industry. Is it successful in today’s market? Why or why not? (20%)

Utilise any information that you can find from industry reviews to client reviews, awards, growth/shrinking, etc to understand whether they are successful in today’s market. Include lots of images, screenshots, etc to help describe the agency. Please aim for 1500 words of actual writing but we will allow up to 2000.

2. Reflect on the Account Person role and whether it suits you? Why or why not? (15%)
Succinctly describe the Account Person’s role as you see it and whether you consider this to be an important role? What do you think matters most to be successful?

Then, evaluate whether this is a role for you, explaining why or why not. Finally, consider what your next steps might be – either to build your capability in the account person role or move toward other roles.
Include lots of information about yourself and examples of things you have done to support your reflections. Please aim for 1000 words of actual writing but we will allow for up to 1500.

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