Review Marketing Plan Assessment - Management Assignment Help

Assignment Task:

TASK:

Review Marketing PlanAssessment Task 2 Template
For this assessment task, you have to read and review the provided STINGRAY’s ARLS MARKETING PLAN which details the current product positing and Marketing Mix. You are to demonstrate your ability to review an existing marketing plan and Interpret what elements are causing the results they have assessed in Task 1. Demonstrating your ability to identify the product positioning, levels of service, evaluate the current marketing mix etc. Assessing and describing the principles and concepts outlines Stingray marketing procedures/ strategies of the ARLS product. You will report and document your assessment of the Plan by answering a series of set questions..Identify and describe the key features/characteristics of the ARLS product and how they solve customer problem/s for the target market.
Outline which of these product characteristics (mention at least 2) have the greatest impact. Give reasons.
(50+ words)

• Review the current pricing strategy of Stingray and compare it to other similar AR (Augmented Reality) products.
• Explain whether Stingray’s marketing plan includes any market offerings such as easy payment methods, i.e. ‘AfterPay’?
• Discuss whether any of these variables are having effect on demand. Find relevant examples to support your analysis.
• (50+ words)
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• Analyse the promotional methods and positioning of Stingray as outlined in the marketing plan.
• After reviewing the data in the marketing report, discuss whether these methods are reaching the intended target market. Explain your analysis.
• In your answer, assess the consumer response for at least two (2) of these methods.
• Explain any other relevant marketing communication concepts and processes that could be explored.
• (100+ words)
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• Review the current distribution channels of Stingray, explain the significance these have on the marketing outcomes compare current digital channels relevant to the business and consumer against costs and benefits.
• (50+ words)
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• Identify and explain Stingray’s current level of customer service provision for the ARLS product.
• After analysing the Marketing Report explain what significant effect this is having on customer satisfaction and assess Stingray’s capability to respond quickly to consumer demand for their product. Comment on any key priorities, needs and preferences of customers that could be affecting the marketing mix.
• Determine what significance this level of service is having on the marketing outcomes. Describe two (2) examples.
• (50+ words)
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• Identify at least three (3) competitors in the AR (Augmented Reality) market and analyse the product placement of the ARLS.
• Explain whether the ARLS has been positioned successfully in relation to the current focus of appeal. Why/ why not?
• (50+ words)
• After completing the above review/analysis. You are required to:
• Identify the marketing objectives of Stingray
• Create a table that defines the concept of the marketing mix and lists the key components of it (product, pricing, promotion, distribution/place) as it relates to Stingray.
• Referring to the table above, list ways that a marketer could test how each component of the marketing mix relates to one another. Using a rating scale, explain which marketing mix component is most important to Stingray’s target audience.
• Describe the consumer decision making process as it relates to Stingray’s main customer base.
   

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