Rhipe Cloud Channel Company Case Study & Report Writing - Business Assignment Help

Assignment Task

Executive Summary
A strategy for business acts as road map for the business and the organisation to be able to attain its objective. This acts a plan for an organisation to work on different aspect and be able to overcome the disruption and intense competition on the industry it operates its. The long-term plan that is the strategy of business can be subdivided at three levels, corporate, business and functional level. While functional level strategy is focussed on day to day operations, the business levels strategy is focused on long term planning of the company and how the company is placed. To explore further about functional and business levels strategy, the report aims to study the organisation rhipe Limited, a licensing company. The report presents the functional levels strategies adopted by the company base don day to day operations like marketing, technological, research and development and many more functions. The next section also presents the business level strategy that is based on differentiation owing to the value created by the company. The report concludes with presenting recommendations like expansion internationali and customer engagement for future sustainability. 
Overview of the report
With globalisation, market trends, customer demands and competition have become intense in any given industry. To overcome the changing trends across the globe and help businesses sustain any disruption, business strategy helps a business to sustain the changes and meet the customer demands. A business strategy is a long-term plan that helps business to focus over its objectives and be able to continuously achieve its objectives (Yuliansyah et al. 2017). A business strategy acts as a guiding principle that helps to attain effectiveness in decision making with required communication  and planning. Consequently, it helps set the right direction for the people in a given organisation for helping the, to accomplish the objectives. A well-designed business strategy helps offer a roadmap that consists of key principles that help to prioritise the actions to be considered and goals to be achieved as studied by Yuan et al. (2020). To explore more about strategy of business, the reports intend to undertake a case study example of an organisation – Rhipe Limited.
Business case study overview – rhipeLimited 
Started in 2003, rhipe is a cloud channel company that helps offer licencing, business development and knowledge services (rhipe.com 1 2021). These services help to support the service providers, system integrations and vendors dealing in software to accelerate the adoption of cloud-based technology by the users. The company operates in Asia Pacific region and is focussed over the subscription of software licensing models from the international vendors (rhipe 2019). The company is focussed on driving the success for the business and service provider for developing market opportunities for the network of service providers and to strengthen the demand from end users.

    
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