Highlights
Learning Outcomes
By the time that you have completed this assignment, you should be able to:
• discuss the nature of business, its role in society and types of business structure
• describe the factors contributing to the success or failure of small to medium enterprises
• assess the processes and interdependence of key business functions
• analyse the responsibilities of business to internal and external stakeholders
• plan and conduct investigations into contemporary business issues
• evaluate information for actual and hypothetical business situations
• communicate business information and issues in appropriate formats
CASE STUDY RESEARCH
You are to respond to the following questions:
• Classify the business case study you have selected: what type of business is it? What is its classification? You must provide evidence from your research to explain your business classification. Who are the stakeholders for this business?
• Outline and explain the recent financial performance and the cash flow management of your selected business case study. Financial performance should relate to the overall profitability of the business, you should discuss the income statement and the balance sheet of the company if available; and the share price of the company. You can also research financial trends over time (using graphs) to help evaluate the recent financial performance of your business case study. Consider the growth and expansion of the business in recent times.
• Analyse the major current and recent sources of change (or challenges) from the business environment that has been impacting on the business. You should analyse both external and internal factors that are currently influencing the conduct and operations of your business case study.
• Discuss and evaluate the effectiveness of the management strategies used by the business in order to manage change arising from the business environment.
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