Role of An International Marketing Consultant - A Cross and Cultural Analysis - Evaluate the Strategic Implications - Management Assignment Help

Assignment Task

Learning Outcomes 2 and 3 are: “on successful completion of the module, students will be able to:

Learning Outcome 2: Critically examine how the social and cultural factors of a selected foreign country could influence consumer behavior towards a particular product or service, and evaluate the strategic implications this may have on the marketing mix.

Learning Outcome 3: Critically evaluate the various international market entry strategy options available to the company seeking international expansion to a culturally-different destination, and make justified recommendations for the market entry strategy that the company should adopt.”

An individual critical, structured business report is required on the key issues contained within the module, based on an organization of the student’s choice. This assessment specifically relates to Learning Outcomes 2 and 3 but also acknowledges Learning Outcome 1 covered in the CW1 literature review assessment.

Task:
Taking the role of an international marketing consultant, commissioned by a company (marketing an organization’s product or service of your choice), prepare a detailed report for the organization’s marketing director with a recommendation for the company’s next international market (of your choice). Alternatively, your choice of destination market may be selected on the basis that international market entry has previously been affected but with little or no success. As this may be the first time your company will be targeting and entering a culturally very different country, your report must include the following: 

A Cross-Cultural Analysis: 
selecting a cross-cultural analysis technique of your choice from those discussed in coursework 1, demonstrate your understanding of the social and cultural differences between the two culturally different countries you have chosen.

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