Highlights
Assignment 1 is concerned with the role of culture in strategic management
This is based mainly on the work covered in the first four sessions. Session 4 (The organisation’s soul) is particularly important for this assignment.
Title of Assignment 1
Using frameworks, theories and models from the module, evaluate the role of organisational culture in relation to the other components of 'strategic position. Illustrate your answer with examples which show the diversity of experience among organisations.
Guidance for students
The Assessment Criteria in the module guide explain how we will mark your work and you will also find in the guide what we expect from Masters; students. Here are some additional pointers for this question.
The meaning of "evaluate" is discussed in the module guide ("assess" means much the same). In ordinary language it means & say how important something is" and in this assignment involves comparing organisational culture with other factors in strategic management, and looking at the relationship between culture and other elements in strategic position (as defined in the core text) such as the external environment, for example. This assignment is restricted mainly to material in the first four sessions - not because later material is not relevant (it is), but in order to give students a defined
set of sources.
What the marker expects is set out in the assessment criteria and in the guidance about it. We expect you to show how the theoretical ideas you learn about in the sessions and in your reading can be used in practice. Define your terms and say what the theory means before applying it. Use plenty of concrete examples to explain the theory and the point you are making.
Assignment 2 is about innovation and choice
This is based on the work covered in the whole module.
Title of Assignment 2
Using frameworks, theories and models from the module, evaluate the different actions that organisations can take to encourage innovation. What factors determine whether companies succeed in achieving competitive advantage through innovation? Illustrate your answer with examples which show the diversity of experience among organisations.
Guidance for Students
The Assessment Criteria in the module guide explain how we will mark your work and you will also find in the guide what we expect from Masters students. Here are some additional pointers for this question.
This question asks you to examine the ways of undertaking innovation which the literature puts forward (especially see sessions 9-12). It specifically asks you to & evaluate; - to say what are the most important, why they are so significant compared to the others, and whether some would be more appropriate for some organisations than for others. Evaluation means (roughly) say how important something is, compare and contrast, plus come to conclusions on the basis of the comparison. (See also comments on & evaluate in the guidance to question 1 above)
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