Role of Digital Transformation in IAG: Setting up Organization Mobility - IT Assignment Help

Assignment Task:

Aims and Objectives: 

Insurance brokers in the digital world, may not have full operational capabilities to support clients in  remote working environment. Part of the reason could be the lack of support from their associate  insurance partner firms. It could significantly improve the ability of insurance brokers if they can digitize  their business operations and provide seamless service support to customer remotely. The digital  transformation in this context is transforming the sales process whereby brokers can engage and sell  insurance over virtually by meeting customers on collaboration software such as Microsoft Teams or  Skype etc.  

Therefore the aim of this research is to provide a detailed understanding to insurance brokers about which  areas of their business can be transformed digitally so that the business operations can run online even  in case of any environmental disruption or pandemic occurs. Further the research aims to outline a brief  framework of transforming sales process of insurance brokers business digitally by listing our potential  software and collaboration tools, list out support needed from IAG to complete the sales process and  available software that can be used in the digital transformation of sales process. In order to achieve this  aim, researcher has listed down the following research objectives: 

1. To understand which areas of business operations for IAG insurance brokers are currently lacking  with digitization. For example how much digitization happened in the sales process area of the  business? 

2. To determine how insurance brokers of other companies as well as other service oriented  companies are using digitization in their business operations (including sales, marketing, customer  service and back office operations) 

3. To identify the potential software/technologies that can be implemented in business operations  to convert operational activities online. 

4. To layout high level framework for implementing technology in different operational areas for IAG  insurance brokers. 

5. Finally, understand how IAG can support insurance brokers in their digitization efforts. Business operations are limited to Sales, Marketing, Customer Service and Back Office. 

Research Background: 

The emergence of connectivity has completed transformed organization’s approach to do business,  manage workforce, serve customers and increase business efficiency. Connectivity and mobility goes hand  on hand to achieve business efficiency goals. Digital revolution has catalyzed the priority of setting up the  mobility for organizations (Dittes, Richter, Richter, & Smolnik, 2019) (Genzorova, Corejova, &  Stalmasekova, 2019). It is even more important in case of any crisis. For example the recent pandemic has  “Covid-19” has shocked the world and for many businesses, survival is the question due to shutdown of  office and increasing demand of remote workforce. There are businesses whose digital infrastructure is  weak and their nature of work demands onsite workforce. On the other and there are businesses whose  digital infrastructure is weak but their nature of work does not demand any onsite workforce, they can  still continue doing business through remote workforce (Ivan, Ciurea, & Zamfiroiu, 2014) (Kumpikait? Vali?nien?, Duoba, Duobien?, & Ži?kut?, 2014). In such scenario, another challenge for businesses is  mobility. In case of a crisis, at least service business can run as usual through remote workforce but before  that it requires organizations to completely transform their IT infrastructure so that IT teams can help  setting up the remote workplace for remote workers and their remote working is efficient. There are  several nuances to implement digital transformation and setting up organization mobility (Grajewski,  Górski, Zawadzki, & Hamrola, 2013) (Joppen, Lipsmeier, Tewes, Kuhn, & Dumitrescu, 2019). Organizations  either fails or incur significantly high cost for implementing digital transformation due to lack of expertise  or lack of information about best practices for digital transformation. A leading technology provider Indus  Net Technology has referenced organization mobility as a matter of well-planned structure of solution to  address weak IT infrastructure and make it connected (Mukherji & Arora, 2017). So it is important to  understand what planned structure is when it comes to setting up the organization mobility. Insurance  business part of the service sector, can set-up mobility easily through digital transformation. In a crisis,  once the business is digitally efficient, it can easily transformed its work force into remote workforce and  continue business as is, thereby achieving organization mobility (Williams & Schubert, 2018).

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