Role Of Marketing Manager Case Study - Marketing Assignment Help

Assignment Task -

SCENARIO l : Covid 19 has greatly affected many organisations and as such companies need to re-strategies for them to survive in the competitive global market.

QUESTION 1

Assume the role of a Marketing Manager for any organisation of your choice operating in South Africa. Due to current situation, assume the organisation is on the verge of closure. As the marketing specialist, you have been tasked to develop a marketing plan for this organisation that will revamp the business and avoid possible closure.You need to be creative and paint your own picture of what is currently happening in the organisation as a result of Covid 19 and strategize on changing the situation.

QUESTION 2 

Conduct a competitor analysis for the organisation that you used in question

1. Discus the competitors and their competing strategies. Give examples where possible.

QUESTION 3

Compare and contrast a product and a service. Critically discuss the characteristics of a service.

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