Role of Marketing Strategy Analytics - Management Assignment Help

Assignment Task

Question 
Choose a social media platform (of your choice):
A. Briefly describe the chosen social media platform (SMP) (5 points).
B. Identify and evaluate the role of 'marketing analytics' in the current activities of the focal SMP in:
i. Generating revenue for the SMP (5 points).
ii. Creating and delivering value to its users (5 points).
C. In your answer, discuss the potential ethical issues that may arise from the implementation of 'marketing analytics' for the respective SMP .

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