Rolla Bottle Communications: Porter Value Chain- Marketing Report Writing Assignment

Internal Code: TV617

Marketing Report Writing Assignment:

Task: For Rolla Bottle, I need you too do these parts: The 'Current Strategy' for Rolla Bottle in section 6.1: Strategy and Value Proposition. In this part, you need to find out what is Rolla Bottle current strategy. Choose options from the Generic Strategies model and the Product/market Decision model. Describe why you have chosen these. Companies often have a blend of the Generic Strategies and a blend of the Product/Market Decision (p8 class4). If so, this needs to be described. Is the blend that  they have in place making them more competitive, or less? Distribution channel performance: Analyse how Rolla Bottle manages their distribution channels, please fill out the following models: Distribution channel tasks model (p13 class6) Porter Value Chain (last 2 or 3 stages and the supporting conditions) (p10 class6) The multi-channel Integration Map (p14-17 class6) Please also refer to the Network Map to describe their distribution network Communications performance: Analyse Rolla Bottle communications performance. To do this, please fill out the Multi-Channel Integration Map  (p10-15 class8) and use the Marketing in Communications Channels' model (p16 class8) to describe this