Rules of Engagement:Market Research Society-Report Writing Assignment

1. Which brands do you think deliver a particularly unique online experience? Why?

 

2. Apply the on-line branding model (Importance of on-line brand experience) to a brand of your choice.

 

3. Do you think the on-line branding model could be developed or enhanced in any ways? If so what are they? Illustrate your point with examples.

 

4.What other rules /recommendations could you think about that would help to maximize consumer engagement in social media and in brands being advertised?

 

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