Ryan Air: The Low Fares Airlines Case Study - Management Assignment Help

Assignment Task:

Part A 

In Part A, we assess learning outcomes by providing you with case study information on the leadership and strategic development processes which operate within the innovative context at RyanAir. 

The purpose of this brief is to provide you: 

The assessment marking criteria and feedback sheet for Part A. 

Case Study Background & Questions 

Read carefully the case evidence on RyanAir which is contained in the following four sources: 

1. Case Study: RyanAir: the low fares airlines – “always getting better”? Exploring Strategy: Text and cases 11th Edition Johnson et al. (2017) 11th edition 

Details of the coursework assessment: background to the case and questions Information on presentation and submission date. 

Guidelines to assist you in answering the questions 

2. Corporate Website: Corporate.ryanair.com. (2019). Ryanair's Corporate Website. [online] Available at: https://corporate.ryanair.com/ [Accessed 27 Nov. 2019]. 

3. 2019 Annual Report Investor.ryanair.com. (2019). [online] Available at: https://investor.ryanair.com/wp-content/uploads/2019/07/Ryanair-2019-Annual- Report.pdf [Accessed 27 Nov. 2019]. 

The case study gives you background information and overview of the company as well the opportunities and challenges it has faced in recent years. The corporate website has information on the company history as well as some key facts and figures. The 2019 annual report provides financial information about the organization and its current strategic direction. The case study has been published in 2015 and you should be using the corporate website and annual report to access updated information. You should be using these sources in combination to answer part A of this assignment. 

Part A of your coursework assessment requires you to answer two questions using a report structure: 

Questions 

1. Identify Ryanair’s distinctive resources & capabilities and analyse them using the VRIO framework to determine the organisation’s competitive advantage. 

2. Critically evaluate the VRIO framework and discuss which other model or framework could be associated to VRIO to overcome its limitations. 

Both questions are equally weighed and you should review how grading is allocated in the Coursework Feedback Sheet.

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