Sales & Sales Management - Sales Strategy - Harmonal Balance - Value Proposition for ‘Young Adults’ - Management Assignment Help

Assignment Task:

About

The U.K. nutritional supplement market is expected to reach USD 15 billion growing at a CAGR of 6% by 2023. While sports nutrition supplements were once primarily used by high-level athletes and bodybuilders, they have become increasingly popular among health-conscious people who may not frequently go to the gym. The dietary food supplements in UK market is booming. 

Younger adults tend to take supplements in an effort to treat symptoms instead of going to see their doctors and to meet their fitness goals. Elderly adults tend to take vitamins to try to avoid developing chronic medical conditions and to avoid becoming ill. Pregnant and lactating women may take dietary supplements to provide enough nutrients to support their growing babies. Children from ages six months to five years may be given supplements to make certain that they are getting enough vitamins while they are growing. The government recommends that children in this age group are given supplements of vitamins A, C and D.

Product- “Oziva Protein & Herbs Shake for Women”

Oziva helps to meet daily nutrition requirements for both men and women. The basic challenge faced by the modern people is lack of nutrition, Irregular meals, consumption of fast food, stress, food adulteration and a plethora of other factors are part of modern people life style. To overcome with this Oziva came up with new products for both men and women to meet daily nutrition requirement for their physical body. Oziva have products for reducing weight, building muscle or just to keep healthy.

Oziva Protein & Herbs Shake for Women is exclusively prepared for women which eases post workout muscle soreness, helps is reducing fat, hormonal balance and also to maintain hair and skin.

Select a or devise a health and well-being product of your choice, from the country of your choice, to sell into the UK. It may already exist in other markets, but you are introducing it to the UK

By using the materials that you have been supplied with from the module, your own research from books, journals, the internet, your own experience, devise a sales strategy for selling this product or service in a country of your choice.

Specific sections to include

1. Identify and describe 3 target segments in table format                              

2. Create a Value Proposition for One of these Segments             

3. Propose most suitable sales channel(s) for your product or service and justify pricing            

Report Format

The above must be written in a report format, 1.0 line spacing, Font Arial or Times New Roman. The report must contain a formal cover page with details of the module, tutors name, your name / ID number, submission date, word count. This will be followed by a formal contents page; all contents must have page numbers and subheadings.

All work must be referenced using the Harvard Referencing as per university guidelines. An appendix should be used to support your content.

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