Sam Case Study - Little Cafe in the City - Marketing Assignment Help

Assignment Task:

Sam has opened his little café in the city approximately 2 years ago. Having a passion for good coffee, he prides himself of making "the best coffee in Adelaide". Recently, Sam has started making his own coffee blend as he was having issues finding one with appropriate quality for his taste. Customers have been having an extremely positive response and they absolutely love coffee made with Sam's own blend. As a result, Sam has started thinking about expanding his production and branching beyond his little shop by selling his new coffee blend to a wider audience. 

Sam however doesn't know much about marketing and has asked you for help. He wants to know what are his options when it comes to distribution of his coffee blend? Which distribution channel/s would you recommend to Sam and why (consider at least 3 factors that would influence the channel choice)?

Jamie has recently opened a restaurant in Adelaide. He hired an excellent chef team and four other waiters to help in the front end. Despite his passion for this project, he is finding it difficult to maintain a customer base. While Jamie has experience selling a variety of goods, this is his first service-based business and the customer reviews reflect it. Among the reviews, many have complained about the unresponsive service, untidy appearance, receiving incorrect orders, and even rude staff. None of the customers have complained about the food and Jamie knows his chefs are excellent but he is still losing customers. 

Explain to Jamie how he could reflect on the service quality dimensions (SERVQUAL) in improving his business. Your answers should include specific, actionable recommendations that Jamie could take.

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