SBM1201- Implementation of Bike Plan in Melbourne- Case Study- Management Assignment

Internal Code: MAS5179 Management Assignment Scenario: The city of Melbourne have wide variety of employees who recently experiences growth in the employment base with new business that are located in the area of downtown. It is identified that due to the close proximity of major employers to exist within the various housing stock, the expansion of pedestrian walkways, potential lane of bike and current network of trails encourages the utilization of bike (Handy, Van & Kroesen, 2014). However, the organization does not accommodate bikes with dedicated lanes as well as bike facilities. Due to this lack of bike infrastructure, a project was undertaken for implementing a bike plan within the city of Melbourne so that the city can accommodate bicyclist after proper installation of bike racks within the downtown streetscape. The project of implementing a bike plan within the city of Melbourne mainly helps in creating as well as enhancing the existing routes of bike for connecting destinations within the city. In addition to this, the project prioritizes various types of improvements for the bike planning actions (Campbell et al., 2016). Proper planned bike facilities will be undertaken so that the entire project will be successful in enhancing the ridership of bike by removing facilities and by providing information that is more appropriate. The concept of implementing a bike plan within the city of Melbourne for increasing the number of ridership is provided to the senior management of the organization in the form of proposal (Tian & Xu, 2015). It is identified that after the approval of the proposal from the senior management the project will receive proper funding source so that the project can be implemented successfully. Project Objective Asked: What are you trying to achieve – this is the objective of your project. Explain the specific objectives of the project. For example: How does this project align with the strategic priorities of the organization? What problems will be resolved? What results are expected? What value does this project add to the organization, that is, what are the perceived benefits of the project to the business after the project is finished.