Scenario Hot Beverage Capsules Consumer Behaviour Analysis - Marketing Assignment Help

ASSIGNMENT TASK:

Introduction. This should include:

1.The history of the company (research competitors, then write your own)

2.The choice of location for the business (justify your reasons for location choice)

Consumer Behaviour. Your consumer behaviour analysis must address:

1.The consumer’s internal factors with implications for buyer behaviour, within the product/ service category (eg age, gender, personality, lifestyle etc)

2.Cultural and Social factors that would have implications for buyer behaviour

3.Situational factors that would have implications for buyer behaviour

Competitor Analysis / Research. This section must addressthe following:

1.The productstrategy chosen by your main competitor(s)

2.The promotion strategy chosen by your main competitor(s)

3.The pricing strategy chosen by your main competitor

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