Highlights
Introduce the client and their current situation. Reference where you get your information about the client and their current situation, including the current situation of the industry.
Explain the purpose of the report and structure of the report
Scenario planning
Process
Critical uncertainties
Scenarios
Explain each of the four future scenarios in more detail:
How do the business, social, and technology trends you identified, play out under each of the four possible scenarios?
Use evidence to explain how those trends (i.e., the driving forces) are shaping that possible future (i.e., figures, tables, graphs, prior academic/industry research - all referenced).
What is the plausibility of this scenario manifesting in the future? Use evidence to support your claim and reference where you got that information from.
At the end of the scenario description, briefly relate the scenario back to the client e.g., 'in this scenario.
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