Scenarios and Industry Analysis - Business and Corporate Strategies - Ikea case Study

Assignment Task

Scenarios and Industry Analysis  - Business and Corporate Strategies - Ikea case Study

Section 1. Mission, Vision, and Stakeholders
Write a mission and a vision statement for Ikea. How will these statements support the development of sustainable competitive advantage?
Identify Ikea key stakeholders and map these stakeholders in terms of the power/interest grid. Critique, with supporting commentary, which of these stakeholders will need to be re positioned over the next 12 months

 Section 2. Scenarios and Industry Analysis
Describe and analyse some of the key trends and uncertainties facing the furniture industry over the following 10 years. Build on this analysis to generate two possible scenarios for Ikea, what implications are there for their strategy?
By employing relevant data from the case, conduct a five forces analysis of the furniture Industry. What do you conclude about that industry’s attractiveness?

Section 3. Resources and Capabilities
Evaluate the bases of Ikea strategic capabilities by utilizing the VRIO/VRIN criteria (value, rarity, inimitability, organisation and/or non-substitutability). Which are the key strategic capabilities that provide, or could provide them with a sustainable competitive advantage? Why?
Evaluate Ikea resources and capabilities by utilizing the value chain framework. How is the company creating value? Discuss how could the company develop and improve further in respect to this?

Section 4. Business and Corporate Strategies
What suggestions could you make to Ikea Senior Management team to support their position in achieving sustainable competitive advantage in the industry?

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