Search Marketing Evaluation Report - Management Assignment Help

Assignment Task

Provide a Search marketing evaluation report for your business.

1. Define your Business and your Marketing Objectives a. Provide your business objectives and refine marketing objectives including KPI's for your SEO and SEM and critically analyse their appropriateness. Information can be taken from Al b. Provide a table with a list of KPI's &metrics to be assessed based on your Business Profile provided in Al and recommended KPI's for SEO and SEM

2. Provide your customer personas/Target Market including a. a summary of your primary (and secondary if appropriate) buyer personas b. Critically analyse their appropriateness

3. Undertake keyword research to identify the opportunities for your brand. Use an excel worksheet for this.

a. Define and reference your approach providing research process examples.

b. Produce an initial (prior to research) list of keywords that you believe are most important for your business.

c. Reference and use search intent and the customer journey to map your keywords.

d. Produce a target keyword list of no more than 30 words - rationalise your choices based on your business pro position and inconsideration of a.

4. Conduct a market situational analysis looking at both SEM & SEO. Use this to assess market opportunities. Pick 3 - 5 keywords from your short list and conduct your audit.

a. Analyse the search intent of the SERPS.

b. What type of content is being used to target the keywords

c. Does the content match the search keywords & intent.

This Management Assignment has been solved by our Management experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.
Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinctio.