Secondary Data - Professional Research Project - Marketing - Accounting - Research Assessment Answer

Secondary Data - Professional Research Project - Marketing - Accounting - Research Assessment Answer

Assessment Answer 

Task Description

Unit assessment overview

During this unit, you will complete an individual professional research project that contains a number of cumulative components - this means that Assessment 2 will build on the components assembled in Assessment 1. You will be given significant feedback and feed-forward during and after Assessment 1, which you must use to develop Assessment 2.

In this unit, you will demonstrate a synthesis of the knowledge, learning, business research methodologies, and professional skills that you have acquired and practiced throughout your ENTIRE Masters course. In particular, this unit builds upon your previous work in the unit Research in Business. However, this time you will actually do a research project. The Professional Project will be based SOLELY on publicly available raw secondary data and it is important that you familiarise yourself early in the unit with the meaning of 'publicly available raw secondary data'. You will work independently (although within a structure) to plan, carry out and report on an investigation that addresses an issue or problem in business relevant to the profession, towards which you are studying now (this must be one of the following: marketing, accounting, management, or human resource management). Throughout the term, your independent study will be supported by Moodle resources, interactions with a campus tutor/lecturer, who will provide guidance, and a series of web-based interactions with the Unit Co-ordinator (these will be scheduled as and when required throughout the term and communicated via Moodle and email).

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