Segmentation - Culture, and Subculture - Consumer Behavior - Marketing Assignment Help

Assignment Task :

The Assignment
What you need to do:
1. Using your selected project, undertake research and analysis to provide insights on the areas below.
Segmentation. Building on the environment, undertake segmentation for your project. Indicate what potential segments exist in the market, providing a brief profile for each segment. Indicate which segmentation variables you would use to segment the market and justify your choice relative to potential demand for your project (NB: not demand for raising money, but for consumers purchasing the product). Consumer behaviour. Based on your segmentation of the market, select one potential segment that you will target. Choose one element from the list below and discuss how your organisation may use an understanding of this to influence consumer decision making to purchase or recommend your product. As part of your answer, make a strong argument for why you have chosen this particular element and the factors that will contribute to your treatment of the element. For this answer, you must use research literature to support your answers, rather than simply relying on your own opinion, anecdote or stereotype.
• Learning
• Motivation
• Reference groups
• Personality
• Family
• Attitude
• Culture and subculture

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