Segmentation, Target Market, Positioning - Management Assessment Answer

Assessment Task:

1.Segmentation, Target Market, Positioning. -  
a.Define in general what is
Segmentation (geographic, demographic, psychographic, behavioral)
b.Define what is segmentation
c.Make a table eg: table makes like this, need to write mentality of the customers. Why people care network coverage, price, quality etc (this table is just an example, the table should be based on the company) if Celcom customers care about price then under that in the table have to write main key point.  
Eg: what are the things included network coverage .. why people care about this.

2.Target Market
a. Define what is a target market 
b. Select the target group of Celcom it should be mention on the segmentation table.
c.Analyze company target group 
d.Identify which is their primary, secondary target group 

3.Marketing mix 
a. Define what is marketing mix 
b. What are the things included this marketing mix

4.Product : 
a.define what is a product 
b.based on the key points need to explain.

5.Price:
a.define the price 
b.profit of the company
c.value of the company
d.pricing strategies
e.coast based strategies

6.Promotion:
a. Define promotion 
b. How did they use it advertising
c. Which channels
d.Common methods
e.How active they are in social media (like how many followers and likes)

7.Place:
a. Define the place 
b. Where did the company available
c.Online/offline stores
d.How many stores
e.Locations

8.People:
a. Define the people
b. Categorize main two things; customer and employees
c. How the company enhance customers satisfaction
d.How the company enhance employees satisfaction
e.What are the methods they use employees/customers satisfaction

9.Process:
a. Define process 
b. How do they deliver the services to the customer
c. What is there process eg: billing, payment, etc..

10.Physical evidence:
define the physical evidence 

11.Tangible items 
(eg: building, the colour of the company (why the colour is important for the company), Celcom corporate dress, etc..

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